Click to enlarge

The Way of the Innovation Master

A new book by Jeffrey Baumgartner

The Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined cycles:

1. The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was.

2. A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses.

3. A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know.

Written with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation – and a must read for any manager who wants really to understand the innovation process.

In the Way of the Innovation Master, you will learn about...

• How to plan a successful innovation initiative
• Innovation strategy
• The innovation machine model
• Motivating people to participate
• Brainstorming
• Idea management
• Ideas campaigns
• Rewards schemes
• Identifying winning ideas

And much, much, much more!