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The Way of the Innovation Master

A new book by Jeffrey Baumgartner

The Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined cycles:

  1. The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was.

  2. A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses.

  3. A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know.

Written with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation – and a must read for any manager who wants really to understand the innovation process.

In the Way of the Innovation Master, you will learn about...

  • How to plan a successful innovation initiative
  • Innovation strategy
  • The innovation machine model
  • Motivating people to participate
  • Brainstorming
  • Idea management
  • Ideas campaigns
  • Rewards schemes
  • Identifying winning ideas

And much, much, much more!



Available Now!

You can order The Way of the Innovation Master now from our distributor.

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The Way of the Innovation Master

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Publication Date: 1 December 2010
ISBN/EAN13: 9491156004 / 9789491156007
Page Count: 230
Binding Type: US Trade Paper
Trim Size: 6" x 9" / 15.24 x 22.86 cm
Language: English
Inside colour: Black and White

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