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The Way of the Innovation Master

A new book by Jeffrey Baumgartner

The Way of the Innovation Master provides you with the essential knowledge and insight you need in order to become a master of innovation in your company. It is a unique book written in three parallel, yet intertwined cycles:

  1. The semi-spiritual journey of Jane, a CEO who is determined to become an innovation master in order to transform her overly bureaucratic global company into the innovation powerhouse it once was.

  2. A dialogue between two old-school company presidents who talk about applying the lessons of an Innovation Master in their respective businesses.

  3. A series of short, concise lessons that provide step-by-step instructions that every Innovation Master needs to know.

Written with wit and insight, The Way is not just another dry business book. Rather it is an enjoyable, thought-provoking tour of organisational innovation – and a must read for any manager who wants really to understand the innovation process.

In the Way of the Innovation Master, you will learn about...

  • How to plan a successful innovation initiative
  • Innovation strategy
  • The innovation machine model
  • Motivating people to participate
  • Brainstorming
  • Idea management
  • Ideas campaigns
  • Rewards schemes
  • Identifying winning ideas

And much, much, much more!

 

 

Available Now!

You can order The Way of the Innovation Master now from our distributor.

Order your copy of
The Way of the Innovation Master
here


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Publication Date: 1 December 2010
ISBN/EAN13: 9491156004 / 9789491156007
Page Count: 230
Binding Type: US Trade Paper
Trim Size: 6" x 9" / 15.24 x 22.86 cm
Language: English
Inside colour: Black and White


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